Outraged Moms Protest ‘Sexual’ Kit-Kat Bar Ad

Ok.

First thing’s first. Watch this:

So…I didn’t think to be offended. It’s whatever. BUT. Where is the Kit Kat messaging here? What does “if you have a big *ROOSTER NOISE* let me search it.” have to do with delicious chocolate bars?

WHATEVER HAPPENED TO “GIVE ME A BREAK”?

Anywhooooo. I can just shrug it off. But moms whose kids may now be singing “if you have a big *CLUUUUCK* let me search it” aren’t quite as nonchalant.

According to Daily Wire:

Thousands of mothers have signed a petition calling on Nestle to pull their Kit Kat “Reverse Break” ad, which they say is filled with “sexual innuendo.”

A petition started by OneMillionMoms.com highlights the 15-second Kit Kat ad featuring a clip of the song “Work It” by Missy Elliott. The petition, which has garnered over 8,000 signatures, calls on Nestle to pull the ad due to the sexual innuendo in the lyrics, noting that children consuming the ad will likely be repeating such suggestive lyrics. They also call on Kit Kit to put a stop to “inappropriate marketing campaigns.”

Here’s what the petition has to say:

“The inappropriate song playing in this commercial is called ‘Work It’ by artist Missy Elliott and has no place in a candy bar commercial. This song is about sex, and the lyrics are extremely offensive. The song includes a word for male genitalia that is bleeped out by an elephant trumpet: ‘If ya got a big (phrrrrr), let me search it.’ Everyone knows children repeat what they hear.

The focus of the commercial is the sexual message and not the product itself. The advertisement shows an unwrapped candy bar and briefly includes their logo at the end, but not once is KIT KAT audibly mentioned during their irresponsible commercial.”

Petitioners are vowing to “boycott Kit Kat” until the ad is pulled.

“I find KIT KAT’s disgusting new ‘Reverse Break’ commercial to be in poor taste. Everyone knows children repeat what they hear. KIT KAT using a song about sex to sell candy bars is irresponsible. Offensive ads cause parents to lose respect for a company, and complaints should not be taken lightly. I urge KIT KAT to put a stop to inappropriate marketing campaigns and cancel the ‘Reverse Break’ ad immediately. I will not purchase any KIT KAT products until this commercial is pulled off the air and removed from your website.”

Again… I honestly didn’t take a second look at the ad when I first saw it. Could that be because society has entirely desensitized me to how inappropriate it is? Or because I don’t have young, impressionable kids to worry about? Or because it’s simply not that big of a deal?

What do YOU think?