Yeti Coolers recently dropped the NRA without giving a legitimate explanation.
“Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why,” the NRA stated. “They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.”
If it’s because they’re caving to the left– and I believe that IS the reason because it makes no sense business-wise– BIG MISTAKE. A lot of NRA members are conservative-leaning outdoorsmen, and many of those conservative-leaning outdoorsmen are ALL about Yeti products. Way to slap your customers across the face.
YETI coolers decides it doesn’t want NRA members business. So they think Antifa and gun haters were their customers? Maybe @YETICoolers decided it would rather keep snowflakes from melting than meat we hunted. Hey @YETICoolers let us know how that works out for you! Goobers!
— Gov. Mike Huckabee (@GovMikeHuckabee) April 24, 2018
@YETICoolers It amazes me that a business would take sides on a political issue when knowing it will offend or alienate probably half of the population…….STUPID! My 3 YETI products are in the trash!
— USAF Vet (@SteveB71969175) April 23, 2018
Good to know. I have a lot of options for coolers this summer and @YETICoolers is no longer one of them. https://t.co/wS9hb3utGE
— Dan Bongino (@dbongino) April 22, 2018
Yeti’s in a desperate state of damage control. The company provided this statement to IJR:
“A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.
“Further, the NRA-ILA stated in that same public communication that ‘[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
That sounds fine and all, but the timing is suspicious. If Yeti really meant that, it would’ve tried to clear up the “confusion” immediately– not three days later.
The NRA isn’t letting it slide. It released this statement to IJR:
“After three days Yeti issues a statement claiming they didn’t really drop the NRA Foundation. They claim they simply eliminated the entire program affecting NRA Foundation and other unnamed organizations.
Isn’t that like eliminating like a job position so you can get rid of an employee?”
Plus, there’s this:
it appears the @YETICoolers story has taken yet another turn. The @NRA released statement to @TheIJR — seems Yeti may be in damage control mode after we all let them know how we felt. pic.twitter.com/Stpt2nQi0b
— Joe Pags Pagliarulo (@JoeTalkShow) April 24, 2018
Meanwhile, RTCI coolers– Yeti’s competitor– is stepping up its game.
Hell freaking yeah! That’s what I’m talking about!
h/t IJR