Who the hell thought this was a good idea?
On the left is a logo for Nike’s new fashion line.
On the right, the Navy Academy’s crest.

UUMMMMM… ABOUT THAT.
The similarities of the Nike/UNDEFEATED logo released this week and the USNA Crest are undeniable and we believe their logo is clearly an infringement under trademark law. USNA is working with Navy leadership to order Nike/UNDEFEATED to cease and desist their use of the logo.
— U.S. Naval Academy (@NavalAcademy) June 14, 2018
Nike has now apologized:
Nike now apologizing after unveiling near identical logo to the Naval Academy crest pic.twitter.com/8JntiYtajQ
— FOX & friends (@foxandfriends) June 16, 2018
The Naval Academy appreciates Nike’s announcement to no longer use the UNDEFEATED logo resembling our Naval Academy crest. We are pleased by this decision which is respectful of the Academy, our students and alumni. #usna #USNavy #nike #midshipmen #gonavymids
— U.S. Naval Academy (@NavalAcademy) June 16, 2018
But they’ve certainly lost the respect of more than one customer:
Just Did It.
— Cryptan (@cryptan) June 16, 2018
Still, it’s outrageous that someone at Nike approved this idiocy in the first place, no Nike gear will ever be worn by this grad ever again!!
— Harry Ward (@HarryWa66168141) June 16, 2018
Resembling? How about perfect copy. Does @Nike think they can just do what they want? #boycottnike pic.twitter.com/veCEMMYZbC
— Debra Garrett (@debragarrett) June 16, 2018
Yup, that’s pretty blatant.
@Nike‘s lesson learned: You mess with Bill the Goat – you get the horns! #GoNavy! pic.twitter.com/C8EvUCdL2J
— JTHardy (@NescitOccasum) June 16, 2018
And my favorite response to the whole thing:
Also, FYI, we’re an Under Armour school.
— CraigD (@LeMansSuperfan) June 16, 2018
HAHA!
Honorable mention:
Yet still in other news… Nike chooses to change their iconic Swoosh to… #SinkNavy pic.twitter.com/6WsJs4E4O5
— #GoAirForce (@F5_HeresAToast) June 16, 2018