OPINION | This article contains political commentary which reflects the author's opinion.
L’Oreal, the well known cosmetics company, has gone full woke, and announced that they’re removing any reference to “fair,” “whitening” and “lightening” in their product lines, even if the products do exactly those things.
“The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the company said in a statement.
If you’re fair skinned, like I am, you’re SOL on CALLING yourself fair-skinned now, because RACISM. I guess we’re gonna have to come up with a new term, even though whatever new term we come up with will ALSO be racist, because white skin of any shade is inherently racist and terrible and must be outlawed.
L’Oreal’s skin brightening creams are one of their most popular sellers in Asia, Africa, and the Caribbean, apparently, where people with lighter skin are perceived as more desirable, thanks to the patriarchy and racism I guess.
This begs the question, when will Crest Whitestrips get a name change?
Unilever has also decided to change the name of their “Fair and Lovely” cream to something less HORRIBLY HATEFUL because HOW DARE THEY. No word yet on what the new name is. Maybe they should just call any product made specifically for fair-skinned people “Racist” and be done with it.
Unilever also made a woke statement.
“We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,” Sunny Jain, the head of Unilever’s Beauty & Personal Care said. “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.”
Apparently, Johnson & Johnson has also decided that they’re going to full-on DISCONTINUE some of their dark-spot reducing products altogether, because obviously if they do so, racism as we know it will cease to exist and we’ll all live in perfect harmony.