It’s hard to believe that Nike thought it would be a good idea to team up with Colin Kaepernick. Even if they agree with his politics, why do that? Why alienate half of the country and start that kind of controversy. They might sell some more shoes to liberals but it’s just a low brow thing to do.
But, they did it and a lot of people aren’t happy about it?
The Mississippi state police aren’t impressed with Nike. In fact, they aren’t going to be giving Nike money anymore.
From Western Journal:
Mississippi state police won’t be able to purchase any Nike apparel or products after an announcement from the commissioner of public safety.
“As commissioner of the Department of Public Safety, I will not support vendors who do not support law enforcement and our military,” Commissioner Marshall Fisher said in a statement, USA Today reported Sunday.
The announcement comes after former NFL quarterback Colin Kaepernick tweeted out a picture of Nike’s new campaign ad on Sept. 3.
That’s what happens. Nike made a lot of people mad by accepting the clearly false idea that Kaepernick is a hero who gave something up.
Kaepernick is the opposite of a hero. He injected his personal politics into the national anthem and tried to make himself bigger than the moment. That’s not classy. That’s shameful.
Nike’s stock seems to be doing just fine throughout all this.
Shares of Nike reached an all-time high Friday afternoon, rebounding from a recent dip spurred by concerns about consumer boycott after the athletic apparel maker signed a high-profile deal with former NFL quarterback Colin Kaepernick.
The company’s stock rose slightly on Friday, closing at $83.49. Since Nike announced the campaign on Labor Day, shares are up about 4 percent. Longer-term, Nike stock has surged 33 percent this year as Wall Street bet that the company would be able to ride out the negative publicity. Online sales of Nike gear jumped 31 percent from Sept. 2 through Sept. 4, nearly double the company’s sales during the same period a year ago, according to Edison Trends, a digital commerce research company.
The company will weather the storm but there is no doubt they lost customers.
Never a good idea.
Mississippi employs roughly 550 state troopers. That’s a lot of equipment Nike is missing out on.