Would you ever pay $1,400 for a pair of shoes?
What if they let you “walk on water,” like Jesus?
A Brooklyn-based Nike collaborator is selling a pair of sneakers that allow you to do just that. Sort of.
The white Air Max sneakers, by creative label MSCHF, have teal accents and are injected with holy water from the Jordan River and have a steel crucifix attached.
Employees called a priest to their office to bless the water before it was combined with blue dye and put into the sneaker.
The shoes also have red soles in honor of the shoe color worn by the pope and are scented with the resin frankincense, which was given to newborn baby Jesus in the New Testament, Yahoo Lifestyle reports.
Here’s what the shoes look like:
A single drop of blood on the tongue? I have questions, including whose blood was used. Or is it a drop of consecrated wine, which is blood under the Catholic doctrine of transmogrification, but less gross than blood physically taken from a person or animal?
According to The Hill, the shoes are priced at a whopping $1,425, symbolic of the Bible verse Matthew 14:25, which describes Jesus walking on water. Despite the high price tag, the shoes sold out almost instantly: they went on sale at 11:00 a.m. and were gone by 11:01 a.m.
Head of Commerce Daniel Greenburg said the idea came while discussing brand partnerships.
“I said, what would a collar look like with Jesus Christ?'” said Greenburg, 22. “You could say Jesus is the most influential person of all time.”
Uh, Jesus wore simple sandals. I’m not sure he’d be on board with sponsoring sneakers so expensive as to be inaccessible to the majority of the population.
Look, people can buy (and sell) whatever they like. I’m a capitalist like that. I’m also Catholic (so I’m presumably in the target market for these shoes), and I totally don’t get the appeal. They’re basically Nikes with a bunch of gimmicks thrown in. No thanks.
If I ever decide to shell out hundreds of dollars for shoes with a red sole, they won’t be sneakers (they’ll be heels with the initials C.L.).
Would you buy or wear these sneakers?