OPINION | This article contains political commentary which reflects the author's opinion.
Review giant Yelp has announced they will start labeling businesses accused of “racist behavior.”
The new Racist Behavior Alert is an extension of this feature that specifically controls for instances of racism or bigotry.
“Communities have always turned to Yelp in reaction to current events at the local level,” the press release reads. “As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions.”
The new feature will apply to businesses with reports of racist conduct, such as using racist language or symbols, and link Yelp users to news articles if the business has garnered public attention for any discriminatory incidents.
“Now more than ever, consumers are increasingly conscious of the types of businesses they patronize and support. They are ‘voting with their dollars,’ so to speak,” said Noorie Malik, Yelp’s vice president of user operations, to USA Today. “We needed a better solution to inform consumers about businesses allegedly associated with egregious, racially charged actions to help people feel comfortable patronizing a business.”
So far, Yelp has issued more than 450 alerts on business pages that are accused of, or the target of, racism related to the Black Lives Matter movement.
Do you see any potential problems with this? This could definitely be used to target businesses that are not racist but with whom a customer has another problem or dispute.
Also, would a business that posted a sign that said “All Lives Matter” be flagged as racist? Will this be used to punish businesses that display a Trump sign (since he’s a white supremacist according to the far left)? There are so many ways in which this new policy could be used to punish those with political views that differ from social justice warriors and advocates of critical race theory rather than genuinely racist businesses.
The reality is that a genuinely racist business, by word of mouth, would quickly be identified around town. And you can bet that the vast majority of people in most towns will not tolerate that and the business would not survive.
— Alexandra Kelley (@not_amazn_alexa) October 9, 2020
Announced Thursday, the company stated that its team has noticed an uptick in users who wanted to find and support Black-owned businesses in the aftermath of the police killing of George Floyd.
Yelp partnered with multiple organizations, such as My Black Receipt, to amplify Black-owned businesses on its website, and soon noticed more and more reviews posted surrounding certain businesses with multiple reviews of racist behavior.
This sounds…racist. How do I know it’s racist? Well, if we said it in the reverse…liberals would have an absolute fit. Because it’s racist! Can you even fathom “My White Receipt” to “amplify” white-owned businesses?
We, as a nation, have veered so far off course of Martin Luther King Jr.’s dream of a color-blind society.