OPINION | This article contains political commentary which reflects the author's opinion.
FINALLY, a big company stands up to the mob. The mob that isn’t even customers of theirs!
Shout out to Trader Joe’s for resisting cancel culture. Bretibart is reporting that Trader Joe’s has reversed course and has now rebuffed calls to change the names of all their ethnic foods after considering feedback from actual customers.
Here are the allegedly “racist” names:
- Trader Ming’s (Chinese)
- Trader José’s (Mexican)
- Arabian Joe (Middle Eastern)
- Trader Giotto’s (Italian)
- Trader Joe San (Japanese)
These names are FUN and explain the product well. Liberals don’t know about fun or joy though. They are perpetually offended, upset, and joyless.
Last week the far-left Los Angeles Times reported that, due to an online petition attacking its brands as racist, Trader Joe’s had caved.
“While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day,” company spokeswoman Kenya Friend-Daniel said.
But in a statement released this week, Trader Joe’s reversed course and defended its brands [emphasis added]:
In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.[…]Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.
How I wish I had a Trader Joe’s nearby so I could shop there and support the business. More companies taking a stand like Trader Joe’s would be good for our country and culture.
Trader Joe’s is getting all the love for this decision. Maybe, just maybe, they will be the first in the beginning of a new trend of standing up to the cancel culture mob.
Pitch perfect response from Trader Joes to one of the dumbest twitter mob non-controveries ever. Glad they won't be bending the knee to the mob over….gucamole. https://t.co/GXh87sf1Rr
— Meghan McCain (@MeghanMcCain) July 30, 2020
— Varney & Co. (@Varneyco) July 30, 2020
There is a silver lining on the horizon. Looks like Trader Joe's is taking the lead in showing corporations how to stand up to the woke mob. https://t.co/AHKqP79qiq
— Ayaan Hirsi Ali (@Ayaan) July 30, 2020