I’m assuming the majority of NASCAR fans support the Second Amendment. (They SHOULD.)
Heck, I’d say a large percentage of them are gun owners themselves.
So is NASCAR shooting themselves in the foot by rejecting gun advertisers?
According to the Washington Free Beacon:
A pair of gun companies said this week that NASCAR rejected their rifle ads because of the racing company’s “gradual shift on guns.”
Dark Storm Industries said an ad it submitted featuring one of the company’s AR-15s was rejected and online retailer K-Var Corp. said an ad featuring an AK-47 and 9mm handgun was also rejected. Both said a NASCAR advertising agency solicited ads from them for NASCAR publications. They submitted ads but were told NASCAR would not accept them.
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NASCAR decided to turn their back on their customer base, joining the likes of Yeti, Dick’s and Under Armour. We were approached by a NASCAR publication eager to earn our business, but after submitting our ad it was immediately rejected, stating that we cannot depict “assault weapons”… whatever those are. We resubmitted the ad after adding a large ‘CENSORED’ bar over the rifle, with a tag reading “This publication rejected our ad”. This too was rejected by NASCAR. They said they did not like that we called them out. We resubmitted a third time, with a tag line reading “Visit www.Dark-Storm.com to find out why!”. This was again rejected. They did not like the words “FIND OUT WHY”. As we have learned, NASCAR has made a “gradual shift” but this doesn’t seem very gradual to us. It seems as though NASCAR has turned their back on the overwhelming majority of their fan base in the most embarrassing way possible. #nascar
“NASCAR decided to turn their back on their customer base, joining the likes of Yeti, Dick’s and Under Armour,” Dark Storm wrote in an Instagram post. “We were approached by a NASCAR publication eager to earn our business, but after submitting our ad it was immediately rejected, stating that we cannot depict ‘assault weapons.'”
What exactly do you classify as an ‘assault weapon,’ NASCAR?
An April email exchange between K-Var and National Event Publications, which books ads for NASCAR publications, obtained by the Washington Free Beacon shows the ad booker working with the gun dealer on final details of an ad for the souvenir program sold during the Race for the Cup series. Dave Dolbee, general manager of K-Var, said the company thought the ad would be good for brand awareness since the NASCAR audience is considered to be very gun-friendly and notable gun companies had previously advertised in the program. However, the ad company emailed Dolbee in August to say NASCAR rejected K-Var’s ad because of the firearms included in it.
“We just heard back from NASCAR on a number of gun related ads and unfortunately due to a gradual shift in their position on guns, these ads must be edited/changed– especially those that are depicted as assault style rifles/sniper rifles,” Sunny Berlin, art director for National Event Publications, told Dolbee in an email. “They are still open to some ads featuring some of the less controversial gun accessories, concealed carry, or classes. Can you supply a new ad that would fit more along these guidelines? NASCAR will then review again.”
The company refused to submit another ad.
“Naturally we took the position ‘absolutely not,'” he told the Free Beacon. “You can’t do ‘this gun’s good, that gun’s bad.’ You know? I said we wouldn’t deal with them at all if that was going to be the case. We could never go forward with that type of a policy.”
Neither National Event Publications nor NASCAR responded to requests for comment on the policy change.
I really think this is going to backfire for them…