Even though I don’t drink alcohol, my absolute favorite commercials during the Super Bowl are the Budweiser ads. They’re always clever and relatable. They’ll either make me laugh or tug at my heartstrings. Remember the Clydesdale and his missing puppy? I DEFY you not to at least go “Awwww…” after you watch that.
Very rarely does the Budweiser company wade into political territory with their ads. Well… until now.
According to this, the company has put together an ad that seems to be taking sides in this whole immigration thing. It depicts the company’s co-founder, German-born Adolphus Busch, as an immigrant coming to America, experiencing hardship and trial, living the American dream, and becoming a self-made man. Here’s the ad –
The sourcelink also has a statement from Ricardo Marques, a vice-president for Budweiser –
“It’s true, Adolphus Busch made an incredible journey to this country, and that’s really what this is about. It’s about his vision, his dream, everything that he doest to achieve that,” Marques told AdWeek. “Even though it happened in the 1850s, it’s a story that is super relevant today. That’s what we’re honing in on; it’s the pursuit, the effort, the passion, the drive, the hard work, the ambition, that’s really what this is about more than anything else.”
However, Marques insists that the ad’s placement during the Super Bowl is not an attempt at making a political statement.
“There’s really no correlation with anything else that’s happening in the country,” he said. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”
It’s not supposed to be political, but it’s “very relevant today.” “More than any other period in history.” Including the period in history this took place in, presumably.
Don’t know about you, but that sounds political to me.
Number One: Equating today’s illegal immigrants BREAKING THE LAW to sneak in to America with legal immigrants who came to America to become Americans and make something of their lives is dishonest and insulting. I cannot begin to tell you the number of times I have had to stop myself from getting into fights on social media with all these pathetic weeping leftists crying “I’m a descendant of immigrants!”
Well, guess what? So am I! And I am still in favor of LEGAL immigration and very much against ILLEGAL immigration. And I am still perfectly okay with the pause on immigration from seven countries that house terrorist groups.
People like Adolphus Busch came to America for a better life and to contribute something good to his new homeland. He co-founded a company that employs thousands of people and provides a product that millions of people love, more than a century after it began. Many LEGAL immigrants did and do the same, even today. Including the immigrants from my own family tree. The ILLEGAL immigrants we want to stop are the ones who are coming here to sit on taxpayer-funded welfare and overburden the system. That’s the best-case scenario. At worst, they’re sneaking in here looking to cause harm and violence against Americans.
It’s not racism or any other stupid made-up “-ism” that the left wants to throw out. Even immigrants who came here legally get mad when they see people breaking the rules when they come here. Given the bogged-down bureaucracy that they have to go through to do things the right way, can you blame them for being mad about it?
As a great-great granddaughter of immigrants (immigrants that came to America to live their religion free of persecution, no less), I am offended that the left would use my proud pioneer immigrant heritage against me as a beating stick to get their way politically. Don’t you DARE tell me anything about the hardships that immigrants face in this country and don’t you DARE tell me that these illegal immigrants are in the same situation as my great-great grandparents, or that what is being done now is somehow a slap in the face to America’s tradition of people all over the world coming together to form a melting pot.
Melting pot? PUH-LEASE. If Adolphus Busch were coming to America today, he’d be lectured about his “white European male privilege” and told that he had to wait in line for ten years or so. Meanwhile, unknown entities could hop over the US-Mexico border and head straight into the welfare office. And even elsewhere, we aren’t allowed to question the motivations of people coming here from parts of the world where groups have been known to want to destroy Western civilization. ‘Cause that’s RAAAAAACIST, you know.
To compare today’s immigration issues with immigration of a century and a half ago is a complete farce. Anyone who gives a crap about their own family history – to say nothing of American history – should be insulted by this.
And yes, Budweiser’s ad is political and it does feed into this insidious lie about modern immigration to America. Budweiser should be ashamed that they’re playing into these falsehoods.