The British clothing line Next was forced to remove their “Happy Girls Are The Prettiest” shirts after whiny feminists argued that the phrase alienates people dealing with mental health issues and therefore suggests that girls who aren’t happy aren’t pretty.
This is real life, you guys.
The well-known phrase is part of a longer quote attributed to Audrey Hepburn.
“I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.”
But UK feminists aren’t having that. Like, why is everyone associating happiness with attractiveness? That’s just plain offensive! Prettiness shouldn’t be associated with happiness EVER. You can be grumpy and pretty too!
‘Happy Girls are the Prettiest’ slogan for little girls aged 3+ by next, UK retailer, no not in 1815 but 2015. Shameful @nextofficial
— Lisa Hutton (@lisabump4) September 29, 2015
@nextofficial selling this 2 girls. Don’t care where the quote comes from this is not ok! @fawcettsociety @FeministUK pic.twitter.com/p7MYvqNDOV — Eleanor Pugh-Stanley (@eleanor_pugh) September 5, 2015
— Feminist UK (@FeministUK) September 28, 2015
So naturally, Next apologized and removed the shirt.
— Next (@nextofficial) September 29, 2015
“We have decided to remove the item from sale. It was never our intention to upset or cause offense to any of our customers,” they said.